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Zespri International aims to be the acknowledged world leader in kiwifruit as well as the retail category leader in kiwifruit.
Working with growers and post-harvest operators, Zespri sources the best quality fruit to supply their distribution partners, wholesale markets and retail customers. Their strong reputation is built around six fundamental areas:
Marketing health research to raise consumer awareness of the health benefits of Kiwifruit.
Continuous innovation in developing new varieties of Kiwifruit
Innovation investment to support growers to maintain premium, sustainable product
Investing in promoting the brand
Investing in commercial grower incentives, research and grower education programmes to maintain superior taste and consistency which appeal to the consumer.
Continuous improvement to ensure delivery of top quality kiwifruit in the most efficient and sustainable way.
Zespri exports New Zealand kiwifruit to over 50 countries and is now one of the top five most recognised fruit brands globally.